A fine example

San Francisco 49ers PR geek Kirk Reynolds wanted to teach the players how to deal with the media. Specifically, he wanted to show them how getting into a bad situation would hurt themselves and the team.

So he made a video in which he put himself in a lot of those situations, which included racist jokes, topless models and lesbian soft-porn. He also impersonated the mayor of San Francisco in some of those situations.

As a result, he's been fired, so hopefully the players have learned from his example.

Now, if they can only figure out how to win football games again.