Friday, June 03, 2005

A fine example

San Francisco 49ers PR geek Kirk Reynolds wanted to teach the players how to deal with the media. Specifically, he wanted to show them how getting into a bad situation would hurt themselves and the team.

So he made a video in which he put himself in a lot of those situations, which included racist jokes, topless models and lesbian soft-porn. He also impersonated the mayor of San Francisco in some of those situations.

As a result, he's been fired, so hopefully the players have learned from his example.

Now, if they can only figure out how to win football games again.

2 comments:

Anonymous said...

Not to be picky, but I heard that he had been contemplating resignation for a long time, not related to this video, but decided to do it once the video got out. I could be wrong.

Anonymous said...

how the mighty have fallen - this was once a very proud franchise that would do whatever it took to win. the days of joe montana to jerry rice seem like a million years ago.

ARIZONA, of all teams, look like a solid franchise, when compared with the Niners.